- Title
- The propensity to continue internationalization: a study of entrepreneurial decision-making in Australian service firms.
- Creator
- Pauwels, Pieter; Patterson, Paul G.; de Ruyter, Ko; Wetzels, Martin
- Relation
- New challenges to international marketing p. 11-36
- Relation
- Advances in international marketing 20
- Publisher Link
- http://dx.doi.org/10.1108/S1474-7979(2009)0000020004
- Publisher
- Emerald Group Publishing
- Resource Type
- book chapter
- Date
- 2009
- Description
- To investigate a firm's propensity to continue internationalization, the so-called Uppsala internationalization process model is a logical point of departure (Johanson & Vahlne, 1977, 1990). Building upon a behavioral theory of the firm (Cyert & March, 1963) and Penrose's (1959) theory of the growth of the firm, the basic logic of the Uppsala or U-model is quite straightforward: The allocation of resources to foreign activities holds a certain risk yet induces experiential learning, which results in market-specific knowledge. The increasing stock of market-specific knowledge reduces this risk and stimulates additional allocation of resources (Eriksson, Johanson, Majkgård, & Sharma, 1997).
- Subject
- internationalization; Australia; international entrepreneurship
- Identifier
- http://hdl.handle.net/1959.13/1058546
- Identifier
- uon:16441
- Identifier
- ISBN:9781848554689
- Language
- eng
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